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Model Purpose – Leading With Intention That Inspires Tomorrow’s Leaders

By Terri-Lynn Levesque

June 29, 2026

Throughout this series on Legacy in Action: Inspiring Tomorrow’s Leaders, we have explored the pillars that shape strong leadership. We began with Mentor Intentionally, recognizing that future leaders grow when guidance is purposeful and relationships are built on trust. We then focused on Empower Risk-Taking, reinforcing that confidence and resilience are developed through experience. Most recently, we discussed Champion Inclusion, highlighting how cultures of belonging unlock innovation and strengthen engagement.

Now, we turn to the final pillar—Model Purpose—the responsibility leaders carry to demonstrate the values and vision that give meaning to our work.

Today’s workforce is more multigenerational than ever before. In many organizations, seasoned professionals with decades of experience work alongside early-career employees who bring new ideas, technologies, and expectations to the table. This diversity of experience is a tremendous strength, but it also places a greater responsibility on leaders to set a clear example. Purpose becomes the common language that connects generations, aligns priorities, and builds mutual respect.

Purpose is the compass that guides leadership. It answers the question, “Why does our work matter?” When leaders operate with clarity of purpose, they create direction, stability, and motivation for those around them. Teams are not just completing tasks—they are contributing to something larger than themselves and to a legacy that extends beyond any single generation.

Modeling purpose begins with consistency. It is reflected in how leaders make decisions, communicate priorities, and demonstrate integrity, especially when challenges arise. Employees of every generation watch what leaders do more closely than what they say. When actions align with values, trust grows. When trust grows, collaboration and engagement follow.

The next generation of leaders is learning not only from our strategies but from our example, while experienced leaders are looking to ensure that the legacy they built continues to thrive. Modeling purpose bridges that transition. It shows that leadership is not about position or tenure but about responsibility to the people and the future of our industry.

Legacy is built through intention, action, and example. When we model purpose every day, we do more than lead—we connect generations and inspire tomorrow’s leaders to carry our values forward long after our own chapter is written.

Terri-Lynn Levesque
Vice President of Administration, Royal Containers
AICC Chairwoman