Trending Content

AICC Mexico Meeting & Trade Fair

By AICC Staff

July 24, 2019


More than 175 members participated in the AICC Mexico Meeting & Trade Fair. From left: Norma Arteaga of Central National Gottesman, Mileva Cohen of Canusa Corp., Rafael Carmona of CESCO, and Pedro Aguirre of Tecnología de Cartón and AICC Mexico President.

The Grand Fiesta Americana Hotel in Querétaro, Mexico, beckoned more than 175 AICC members to gather for the AICC Mexico Annual Meeting & Trade Fair, May 15–17.

The meeting began with two seminars:

  • Psychology and Great Package Design, led by R. Andrew Hurley, Ph.D., associate professor of packaging science at Clemson University, discussed how to measure the efficiency of packaging design in retail markets and in e-commerce. Hurley also explained the psychology of human factors. The session focused on the perceptions, cognitions, attractiveness, and decision-making of buyers and consumers. By the end of the seminar, participants were able to better understand what drives human behavior and how to advise, evaluate, and develop more effective packaging designs.
  • Production Leadership, moderated by Scott Ellis, Ed.D., principal of Working Well LLC, helped attendees grow as leaders and analyze the tools and practices necessary to measure the production of machinery, create parameters, track improvements, and achieve success in the fields of both production and finance. Attendees learned process optimization tools and expanded their knowledge of various strategies to engage employees and encourage analytical reasoning. Through these strategies, employees can take on more responsibilities pertaining to the daily optimization of products and services.

The reception and trade fair opening followed, with 32 exhibitors sharing their latest innovations.


Attendees were invited to tour Artigraf in San Juan del Río, QRO. From left: Rodolfo Espinosa of ICASA, Regina Galindo of Carton Machinery, and Carlos Cartu of ICASA.

The following day, the general session featured Ron Sasine, principal of Hudson Windsor, who gave an update about the North American containerboard industry, which was prepared by Bank of Montreal; Duncan Wood, director of Wilson Center’s Mexico Institute, who talked about the United States-Mexico-Canada Agreement (USMCA) from a Mexico prospective; and Hurley, who discussed reaching customers and looking for new opportunities. Later that day, Sasine returned to the stage and spoke about packaging requirements in Mexico and the T-MEC (how Mexico refers to the USMCA) impact on the packaging industry. Finally, attendees heard from keynote speaker Dr. María de Lourdes Dieck-Assad, vice president of hemispheric and global affairs at the University of Miami, about Mexico in the World – Economic and Global Perspectives.

That evening, after more time on the trade fair floor, attendees enjoyed a cocktail reception and a dinner to celebrate Juan Javier Gonzalez, CEO of Cartró, S.A.P.I. de C.V., the 2019 inductee into the AICC Mexico Hall of Fame.


Juan Javier Gonzalez of CARTRO (left), who was inducted into the 2019 Hall of Fame, with AICC Mexico President Pedro Aguirre, and Luis Alonzo Gonzalez of CARTRO.

On the last day, attendees participated in a tour of Artigraf, S.A. de C.V., in San Juan del Río.

The AICC Mexico Emerging Leaders also learned and networked during the annual meeting. The program offered a training from Juan Gerardo Mata, principal of Kathedra Consulting Group, and Ellis on The New Industrial Revolution. The event also featured a tour of Querétaro, a cocktail reception, and a dinner.

AICC Mexico thanks all of the exhibitors who participated in the trade fair and appreciates the support of the sponsors who made the event possible: Platinum sponsor, Policart; Gold sponsor, BHS; Silver sponsor, KOLBUS; and Bronze sponsors Alliance Machine Systems, Amtech Software, Corrugados y Especialidades, S.A. de C.V., SUN Automation Group, ARC International, EAM-Mosca, ALHU International, BCM Inks, RapidBond Inc., Serra,, Goettsch International Inc., and Ingenieros Consultores Asociados, S.A.

For more information about AICC Mexico, contact Maria Frustaci, AICC’s director of Latin America, at 703-836-2422 or