January 22, 2026
Smarter Sales. Faster Quotes. Higher Win-Rates
In corrugated packaging, speed and accuracy win business. Yet for many converters, quoting still involves manual steps, disjointed systems, and long delays between sales, design, and estimating. The manual steps really hurt when dealing with new and complex product requests (such as displays and sets, the highest margin products). The result: friction, slow response times, and missed opportunities. We are here to fix this problem — helping converters modernize how they sell and quote without disrupting existing ERP environments. “Most companies don’t lose orders because they can’t make the box,” says Aleks Zlatic, Aurum’s founder and former executive at Esko and eProductivity Software. “They lose because they can’t respond to customers fast enough, or quote with confidence.”Empowering Sales Teams to Win More
Aurum’s mission is simple: help sales and estimating teams respond faster and more accurately. When a customer requests a quote, time is everything. Every hour that passes increases the chance that a competitor gets there first. By automating pre-sales workflows and integrating design and estimating data, Aurum enables sales reps to deliver polished, accurate proposals — often in minutes instead of hours or days. It’s not just about estimating faster; it’s about giving salespeople the confidence and tools to say “yes” sooner.Fixing the Pre-Sales Bottleneck
Pre-sales and estimating are often the most manual and under-optimized areas in a packaging operation. Data lives in emails, spreadsheets, or siloed systems. Designers, estimators, and sales reps often re-enter the same information multiple times. Aurum turns this fragmented process into a connected workflow — reducing errors, shortening lead times, and improving collaboration. The result is less friction, more capacity, and higher customer satisfaction. For automation, Aurum leverages proven technologies to unify all pre-sales functions — from RFQ to quote approval — into one intelligent environment. And for design-driven converters, Aurum offers direct integration with ArtiosCAD from Esko, the most widely used CAD system in the industry. This integration allows users to generate estimating templates directly from CAD designs, automatically pulling material data, dimensions, and production parameters into the estimating process. The result:-
- Salespeople and estimators work from the same design data.
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- Estimates are created faster and more accurately.
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- Customer responses go out in record time.
AI and Intelligent Agents
Aurum is pioneering the use of AI-driven estimating assistants — intelligent agents that analyze historical data, recommend the best board combinations, and predict the most profitable configurations. These tools alert teams to stalled quotes, suggest design alternatives, and highlight pricing adjustments that improve win-rate. It’s a practical, data-driven way to help sales and estimating teams make smarter decisions, faster.Transformation That Sticks
Digital transformation only succeeds when people adopt it. That’s why Aurum starts every engagement with a Business Discovery Workshop, mapping current workflows and identifying high-ROI improvements. Sales is not about technology, but people. Any initiative must consider both. We know sales and sales management process very well, allowing us to deliver an all-encompassing project. With over 100 successful system implementations, Aurum’s team brings the experience needed to turn strategy into measurable results — ensuring technology sticks and delivers ROI from day one.
