November 6, 2024
AICC is excited to offer its members an insightful new webinar titled Death of Traditional Sales Model: The New Sales Process for Corrugated and Protective Packagingon Wednesday, December 4, 2024. This educational session, available for free to AICC members in good standing, will explore how the evolution of buyer behavior is reshaping the sales landscape for packaging professionals.
As sales and marketing continue to evolve, traditional methods of connecting with potential buyers have become increasingly challenging. Buyers now take a more independent approach to their sales journey, and the salesperson’s role is undergoing significant transformation. This shift is a response to new buyer habits and a recognition that the conventional sales model has proven inefficient for complex sales environments such as corrugated and protective packaging.
Leading the discussion will be Todd Zielinski, managing director and CEO of Athena SWC, an expert with over 20 years of experience in sales, lead generation, tactical marketing, and business development. As a co-founder of Athena, Zielinski was instrumental in creating Athena’s outsourced business model and has consistently helped companies optimize their sales strategies for better results.
This webinar presents a unique opportunity for AICC members to gain critical insights into the modern sales process and adapt to the shifting dynamics of the packaging industry.
Remember, the webinar is available free of charge to AICC members in good standing. To register or learn more about this valuable opportunity, please visit www.AICCbox.org/calendar.
