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Seizing Growth in a Time of Transition

By Jeff Dietz

March 20, 2025

As we usher in a new year, it’s an opportune moment to reflect on the challenges and triumphs of the past and chart a course for growth in the months ahead. For many in the corrugated industry, 2024 proved to be a tough one. The economic uncertainty, rising operational costs, and shifting market dynamics typical of the final stretch of a federal administration created an environment in which business owners had to make difficult decisions while staying optimistic about the future.

But if there’s one thing we’ve learned as AICC members, resiliency is in our DNA. The independent spirit that defines our membership enables us to navigate turbulent times and seize the opportunities that arise from them. Now, as we turn the page to 2025, we must tap into that resiliency once more, leveraging it to explore new possibilities, adapt to market shifts, and drive businesses forward.

A hallmark of independent box plants and suppliers is their ability to adapt quickly to change. In 2024, many of us were forced to reevaluate our strategies, delay major investments, or shift focus to maintain stability. However, this year gives us the chance to put those plans into motion.

In times of uncertainty, collaboration within the AICC community has proven invaluable. As an Associate board member, I’ve seen firsthand the incredible support network that exists within this Association. When faced with challenges, we don’t operate in silos—we lean on each other. Whether it’s sharing insights or finding solutions through AICC’s programs and network, the strength of our community gives us a competitive edge.

Let’s take collaboration to the next level in 2025. If the past has taught us anything, it’s that we’re stronger together. As we face the evolving needs of our customers and navigate shifts in policy, market conditions, and technology, sharing ideas and best practices is more important than ever.

As members of AICC, we are uniquely positioned to weather storms and emerge stronger. By leveraging the tools, resources, and relationships available to us, we can turn 2025 into a year of renewal and success.

Let’s embrace the opportunities
2025 brings. Together, we can overcome the setbacks of the past, set ambitious goals for the future, and continue to build an industry that thrives on independence, innovation, and community. Here’s to a successful prosperous 2025!


Jeff Dietz is president of Kolbus America and vice chairman of AICC’s Associate board.

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