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SuperCorrexpo® 2016: Sharpen Your Competitive Edge

By AICC Staff

August 5, 2016

PortraitIn a couple of months, the 2016 AICC/TAPPI SuperCorrExpo® will take place in Orlando, Florida. This is the largest exposition featuring working machinery in the Western Hemisphere and takes place every four years. More than 300 industry suppliers will showcase their machinery and innovations in one place, the Orange County Convention Center, where thousands of industry leaders from scores of different countries are expected to gather. If you are looking to sharpen your competitive edge, there is no better place to be than SuperCorrExpo®.

The exposition will take place October 17–20. In addition to great keynote presentations each day, there will be many opportunities to attend sessions focusing on subjects related to machine maintenance and maximizing the overall effectiveness of converting equipment. There are also a couple of pre-conference workshops, a flexo and rotary die-cutter calibration workshop, and a one-day intro to corrugated workshop. There is a supplier innovation “What’s New” session on Monday, and the AICC/BCN/Corrugated Today Innovator of the Year competition will also be held during the week. All this in addition to a pre-conference golf outing, networking opportunities, and post-conference plant tours. You can check it all out on the


In my previous column I wrote about the importance of describing what “winning” looks like for your company, so everyone on the team has a clear picture of what it looks like when you get there. Once you have a clear picture of where you want to go, you can start implementing strategies that will help you get there. In the packaging industry, like many other competitive industries, the most successful companies are usually either a least-cost producer or a niche supplier, and often a combination of the two. Whichever competitive edge you want to sharpen, SuperCorrExpo® has you covered. This is an opportunity to expose your people to some amazing technological and educational offerings.

I look forward to seeing you in Orlando!


Mark Williams

President and CEO, Richmond Corrugated Inc.

Chair, AICC