August 5, 2016
SuperCorrExpo® in Orlando, Florida, October 17–20, is an amazing opportunity to introduce new products and display all your company has to offer to both current customers and, hopefully, future ones. Historically it has been a terrific place to build opportunities, gain brand awareness, and make deals. Our experience has been a real ROI in terms of all our business objectives.
Probably more importantly than achieving financial goals, the expo gives companies an opportunity to meet with other boxmakers and packaging companies to see what’s on their minds, learn about what challenges they are facing, and match them up with products and services that can take them to the next level. Many attendees tend to be a bit more diverse than the people we would meet in a typical sales interaction at a plant. The length of the expo also affords customers and ourselves an opportunity to dig deeper into the details to establish how we can benefit from working together.
Arguably the best thing about the show is the diverse attendees it draws. With such a wide-ranging program, there is sure to be something for everyone. Technical sessions grow knowledge of the industry, along with introducing members to key performance indicators (KPIs) and best-of-breed methodologies. The workshops are attractive in that they are very specific opportunities that focus on key facing the industry. Naturally, the biggest draws are the new sessions that highlight the technical advances to propel member companies forward. Where else would you gain so much information and have all that expertise in one place at the same time? The networking opportunities are world-class.
The real energy, though, is in the booth. No matter the size or location, attendees can find jewels on display. From the proverbial “diamond in the rough” to the “Hope Diamond,” innovation shines brightly. The synergy among exhibitors is an important value as well. With today’s technology, you will have vendors collaborating to produce a single solution. Interfaces are a key component to getting multiple platforms to work in harmony. Having access to all these vendors in one place opens up a world of potential to examine not only single-threaded products, but also a comprehensive solution. It is easy to do side-by-side comparisons in a very timely manner. Given that there are so many packaging companies walking the floor, it’s easy to obtain vendor recommendations and gain lessons learned while onsite.
“Our company’s strategy is to staff our booth with a multidisciplined team that is prepared to answer any questions that may arise, and to determine best-of-breed solutions for any attendee that takes the time to meet with us,” states Amtech President Cosmo DeNicola. “Since we are not an equipment company, we focus on staffing several demo stations so we can show real-time software solutions in a comfortable and professional manner. Over our 35-year membership in AICC, we always come away from these expos with real value to our company and our customers.”
John Clark is director of analytics for Amtech Software. He can be reached at jclark@amtechsoftware.com.
