VideoLog In Required00:48:58 Dec 15, 2022Unboxing the Secrets of Treasured PackagingWithout question, unboxing videos are a cultural phenomenon, with billions viewed every year. How many have you watched this year? As a design strategist and
Article8 min read Mar 12, 2020Ahead of the CurveThe packaging industry has come a long way from ancient times, when natural materials such Continue reading →
Article3 min read Jun 4, 2019Balancing Logic and EmotionThe business of corrugated fiberboard is inherently logical. Much of the work is mathematical—at the Continue reading →
Article9 min read Aug 1, 2017The Power of First ImpressionsThe primary role of packaging has always been to contain and safely transport a product Continue reading →