- AICC Now
- The Family Connection
The Family Connection
By Jeff Dietz
January 23, 2025

The corrugated industry is built on innovation, resilience, and hard work, but at its core, it’s deeply rooted in family values. Many independent box plants are family-owned, with multiple generations contributing to their growth and success. Beyond ownership, the concept of family extends to every aspect of the business, connecting operators, engineers, sales reps, and the often unsung support from spouses and children. These family ties create a unique culture that strengthens companies and the entire industry.
Independent box plants often start as family ventures, with founders pouring passion and expertise into the business. As these companies are passed through generations, they carry with them the values, traditions, and lessons learned over the years. This family legacy fosters loyalty, trust, and dedication among employees, with each generation contributing new ideas while honoring past achievements.
In family-owned plants, a sense of stewardship inspires each generation to preserve the legacy while driving innovation and growth. It’s common to find multiple generations working together, blending experience with fresh perspectives. This dynamic allows these companies to remain agile and adaptive to changing market conditions while preserving their foundational values.
The Backbone of the Industry
At the heart of every independent box plant are the hardworking individuals whose dedication drives the industry. These “workhorses” include plant workers, service technicians, sales representatives, and office staff, all of whom contribute their expertise and passion day after day.
Plant workers endure long hours and often lengthy commutes to keep production moving smoothly, while service technicians travel extensively, spending up to 80% of their time on the road to ensure machinery stays operational. Sales representatives are constantly on the go, connecting clients with innovative solutions and expanding growth opportunities. Meanwhile, office staff members handle administrative and logistical tasks essential to the business. Many have spent their entire careers in the industry, their commitment providing stability and continuity.
Yet, we’d be remiss not to recognize that behind every industry professional stands a supportive family. Spouses, children, and extended family provide the emotional foundation that allows these professionals to excel in a demanding field. Spouses often act as trusted advisors, sharing perspective and encouragement, celebrating victories, and offering comfort. Children inspire their parents or step into the industry themselves, helping to sustain the family legacy. This familial support is integral to the success and resilience of the corrugated industry.
In the corrugated sector, where family businesses and generational ties are common, the strength of family support is more than a personal asset—it’s a core element of the industry’s foundation and future.
Impact of Family Culture
Family isn’t just a theme in the independent corrugated industry—it’s the heartbeat of the sector. From the legacy of family-owned plants to the familial bonds among operators, sales reps, the Association, and the support provided by spouses and children, family is woven into every aspect of the business.
Jeff Dietz is president of Kolbus America and vice chairman of AICC’s Associate board.
