July 3, 2025
In an industry built on corrugated board, the most valuable asset we have isn’t made of paper; it’s people.
I’ve come to realize that success in business is rooted in the relationships we build, the trust we earn, and the value we deliver, not just to customers, but to peers, partners, and even competitors. That’s the true power of your network.
Serving on the AICC board of directors has only reinforced that belief. It’s given me a front-row seat to see how collaboration across companies, disciplines, and the country fuels innovation and growth. Whether you’re an independent converter looking for new machinery or a supplier offering a solution, every meaningful business breakthrough starts with a conversation.
Your network becomes your sounding board. It’s where you go for insights on what’s working (and what isn’t), who’s trying a new approach, or what’s around the corner that you haven’t seen yet. It’s priceless to have the ability to call someone you trust for advice, an introduction, or just perspective. And in this tight-knit industry, those relationships compound over time.
That’s why AICC matters. It’s not just a trade association; it’s a network engine. AICC creates the space where relationships form organically, whether it’s at regional summits, national meetings, advisory groups, or education programs. And often, it’s those personal connections that open doors and solve real problems.
I’ve witnessed deals being made at trade shows, strategic partnerships forming over a cup of coffee, and lifelong friendships starting with a handshake at an AICC event. These aren’t just feel-good stories. They’re business-changing moments that come from showing up, listening, and engaging.
So, if you’re wondering whether it’s worth attending that next meeting, joining that committee, or introducing yourself to someone new, just do it. You never know which conversation will lead to your next opportunity, your next innovation, or your next lifelong ally.
The value of your network? It’s everything.
Jeff Dietz is vice president of sales and marketing for North America at Pamarco and vice chairman of AICC’s Associate board.
