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Athena SWC

By AICC Staff

January 24, 2022

Athena SWC partners with packaging manufacturers (corrugated, POP display, retail-ready packaging, medical packaging, rigid box, and custom folding cartons) to assist with strategic sales growth initiatives by providing a proven process model and methodology for new account development efforts (focused on larger repetitive programs with six to seven-figure revenue potential). Packagers that choose to partner with Athena often experience the following sales situations:

  • Lack of sales growth

    (flat or declining YTY sales)

  • Need to replace bad

    margin, difficult

    customer programs

  • Need to replace customer projects that are nearing the end of their life cycle
  • Needed to diversify customer revenue base (80/20 rule)
  • Targeted the wrong type of accounts


Here is how it works:

Our best-practice model combines inbound and outbound marketing tactics and allows you to measure effectiveness and quantify ROI. Programs are designed based on your specific sales goals and desired return. As part

of our process, you will see a

flow of qualified leads from both inbound and outbound sources

(SEO, website visitor tracking, outbound emails, etc.). Those leads and

any of your internal lead sources (prospecting, referrals, tradeshows) that you’d like to include are qualified to ensure they meet your company’s specific growth requirements, whether based on industry, geography, potential

revenue, or other criteria.

We manage those leads as they move through your sales cycle, set up meetings with the prospects, nurture future interest prospects, and follow up on RFQs and quotes, allowing your salespeople to do what they do best: Close the sale!

What’s in it for you?

You will see compressed sales cycles, increased sales rep productivity, and of course, an increased flow of new business opportunities. Plus, you can clearly quantify and link your marketing investments to improvements in both sales productivity and increased sales revenue. To learn more about our packaging experience and see success stories from other packaging manufacturers (including AICC members), visit!


Todd Zielinski

Managing Director & CEO


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