January 22, 2026
Nearly Two Decades of Driving Sales Growth Through Lead Generation for Packaging Manufacturers
In 2007, Athena’s model was built on the understanding that lead generation activities require structure and consistency to bring about results. By applying the division of labor concept to the sales cycle, Athena separates the hunting process from account management and administrative tasks, ensuring that each function is executed by people with the right skills. The outcome is a continuous flow of qualified opportunities and higher sales productivity. Here is what some corrugated clients have said: “They bring both marketing expertise and a deep understanding of our industry. This partnership has introduced us to more high-potential accounts than we could have reached on our own.” — Brian Oviatt, Trade Sales Manager for Arvco “The value we receive is similar to what it was in the beginning [more than 10 years ago] but may be heightened now. It’s so difficult to make contact with potential new clients. To this day, Athena does a remarkable job accomplishing that for us.” — Larry Hudson, Vice President of Sales and Marketing at Jamestown Container Companies “From a sales resource standpoint, we have a team of people working for Tyoga on a regular basis. Athena brings value in that sense. … It has helped us fill gaps that would have required a lot more hires internally rather than outsourcing to Athena.” — Randy Cleveland, VP, Business Development at Tyoga Container. These partnerships demonstrate the adaptability of Athena’s Total Solution Model, which incorporates inbound and outbound strategies and provides the people, processes, and tools needed to generate qualified sales-ready leads. The process includes:
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- Target market profiling and list development
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- Website development and SEO, website visitor tracking, website chatbot
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- Content creation
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- Targeted emails and e-newsletters
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- LinkedIn posts
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- Phone calls
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- Future interest management
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- Inbound lead follow-up
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- Sales coordination and follow-up
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- Analytics, reporting, and regular update meetings
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- And much more
