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P+PB Consumer Campaign

February 24, 2023

A National Advertising Campaign Helping to Promote Paper and Paper-Based Packaging’s Sustainability Story

The Paper and Packaging Board’s How Life Unfolds® campaign represents a unified effort by the paper and packaging industry to show consumers how planet-friendly, innovative products made from paper material, and responsible forest stewardship practices, meet human needs and put the planet first. The integrated marketing campaign can be seen in video advertising, magazines, online digital ads and social media. For more information, visit