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The Influence of Sustainable Package Design on Buyer Behavior

July 5, 2022

In this session, you will learn about a multi-year case study where various packages were optimized to communicate sustainability. You will receive 3 white papers that detail a process of aligning package design, sustainability messaging, and promotion, which had a significant influence on shopper attention and decision-making, all while elevating brand equity. Being able to communicate successful storylines for package sustainability is important for sales, marketing, design, and R&D professionals.

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