Nearly 400 Industry Professionals Join AICC’s Transformative Sales Webinar Series

AICC successfully concluded its three-part sales webinar series featuring Todd Zielinski, managing director and CEO of Athena SWC. The series attracted an impressive 391 registrants, demonstrating the industry’s strong interest in innovative sales strategies tailored specifically for the packaging sector.

The webinar series, sponsored by the Foundation for Packaging Education, offered participants an opportunity to gain actionable insights into modern sales techniques and trends. The first session titled Scoring Big in Sales: Using the Moneyball Strategy to Transform Your Sales Model was inspired by Michael Lewis’ book Moneyball. The webinar presented a mathematical approach to achieving sales goals. Zielinski shared strategies for structuring and monitoring sales and marketing activities, emphasizing the importance of key performance indicators to create a predictable and effective sales process.

The second session titled Death of Traditional Sales Model: The New Sales Process for Corrugated and Protective Packaging focused on the shifting habits of buyers and the inefficiencies of traditional sales methods. Zielinski discussed how integrating inbound and outbound marketing strategies and crafting value-driven messaging can help organizations adapt to the changing landscape. He also highlighted the importance of restructuring sales and marketing teams to improve efficiency and performance.

The final session titled Manufacturing the Sale for Customer Packaging Manufacturers addressed the challenges packaging manufacturers face in today’s sales environment. Zielinski introduced a best-practice inbound and outbound process model that helps organizations generate qualified leads and increase revenue. He also offered insights into creating sustainable process models, measuring return on investment, and making strategic decisions about internal versus outsourced sales efforts. “Todd Zielinski’s expertise provided AICC members with valuable tools to navigate the evolving sales environment,” says Michael D’Angelo, president of AICC.  “The strong turnout for the series underscores the timeliness of these webinars in equipping our members with innovative strategies to achieve their goals.”

The webinar series comprehensively explored the challenges and opportunities facing corrugated, folding carton, and rigid box manufacturers. Participants gained a deeper understanding of how to modernize their sales approaches, foster innovation, and drive measurable business growth. To watch these webinar recordings and more, visit www.AICCbox.org/webinars; for upcoming events, www.AICCbox.org/calendar.