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Create Impactful Value Statements for Every Sales Opportunity

July 5, 2022

Many sales professionals when asked, “So why should we buy from you?” struggle with a direct, non-marketing-speak response. And, if the salesperson cannot articulate why their company is a smart choice, the buyer will have doubts. In this webinar sales professionals and sales leaders will learn:

  • A value statement from a sales standpoint
  • To develop ‘sources of value’ for their offerings in words the customer understands
  • A simple approach to develop a situational value statement through the eyes of the customer that creates a benefit aligned with their needs

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