Eye Tracking Report: Plastic Thermoformed vs Plastic Flexible Pouch Package

Different packaging options can make an enormous difference to the bottom line, both through manufacturing costs and influencing a customer’s point of sale decision. Klöckner Pentaplast worked with Package InSight, LLC conducting a study to examine the effects of different substrates on cheese, specifically a rigid thermoformed package and a flexible cheese four-sided pouch. The study was conducted in CUshop™ at Clemson University, a research lab with space to customize immersive shopping environments.

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