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Article1 min read Jul 4, 2022Visual Attention to In-Store Marketing: Secondary Packaging in Brand AwarenessThis white paper reports on a study conducted by Rehrig Pacific Company and Clemson University to investigate the hypothesis: A unique secondary packa
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Article1 min read Jul 2, 2022Eye Tracking Report: Clamshells vs Paperboard BoxesDifferent packaging options can make an enormous difference to the bottom line, both through manufacturing costs and influencing a customer’s point
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Article1 min read Jul 1, 2022Measuring the Impact of Label Materials on Craft Beer Purchase DecisionsThe product label, however, can attract consumer attention and drive purchase intent, according to a new study conducted by Package InSight at Clemson
Article1 min read Jun 30, 2022Sample Terms & Conditions for a Master Supply Agreement TemplateAICC, The Independent Packaging Association, has created a free Sample Terms & Conditions for a Master Supply Agreement template. This sample agre
Article1 min read Jun 29, 2022Short Supply, High-DemandFor the first time in four years the North American containerboard and corrugated market is facing a supply-demand imbalance that is driving an announ
