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By AICC Staff

April 2, 2018

width=350Six research papers can now be found in the AICC store, www.aiccbox.org/store, free to all members.

Eye Tracking Report: Clamshells vs. Paperboard Boxes

Different packaging options can make an enormous difference to the bottom line, both through manufacturing costs and influencing a customer’s point-of-sale decision. A study was conducted at Clemson University’s Sonoco Institute in the CUshop™, a re-creation of a shopping environment, to examine the differences in how customers shop for products when they have the option for either a clamshell package or a printed paperboard box.

An Initial Study on the Impact of High-Visibility Enhancements on Shelf Presence

Thousands of successful product launches, introductory offers, changes in market position, and responses to offers can be associated with the use of a high-visibility enhancement. Validation of physical and emotional responses to these enhancements would offer strategies as a tool to support the decision to incorporate high-visibility enhancement within the brand development plan.

Eye Tracking Report: Plastic Thermoformed vs. Plastic Flexible Pouch Package

Different packaging options can make an enormous difference to the bottom line, both through manufacturing costs and influencing a customer’s point-of-sale decision. Klöckner Pentaplast worked with Package InSight, LLC, at Clemson University, conducting a study to examine the effects of different substrates on cheese, specifically a rigid thermoformed package and a flexible cheese four-sided pouch. The study was conducted in CUshop™ at Clemson, a research lab with space to customize immersive shopping environments.

Measuring the Impact of Label Materials on Craft Beer Purchase Decisions

The product label can attract consumer attention and drive purchase intent, according to a new study conducted by Package InSight, and sponsored by Avery Dennison.

Visual Attention to In-Store Marketing: Secondary Packaging in Brand Awareness

This white paper reports on a study conducted by Rehrig Pacific Company and Clemson University to investigate this hypothesis: A unique secondary package design with on-message, brand-building color and graphics can lift brand awareness and increase purchase intent when integrated into in-store marketing campaigns.

Consumers’ Emotional Response to Protective Materials in Parcel Packaging

The type of protective packaging selected for parcel delivery has a significant impact on the consumer experience. A breakthrough independent study conducted by Package InSight used a facial camera apparatus to capture emotional response when parcels were opened. One hundred twenty-three participants evaluated traditional protective package material types (loose-fill “peanuts,” paper, square-pattern bubble cushioning, and air pillows). Peanuts caused the greatest amount of consumer frustration, with approximately 18 percent of the participants showing irritation with the material type.

The papers were developed by Clemson University.