Trending Content

Selling Exclusion and Social Norms

June 23, 2023

Most people want to feel like they are part of a group. Oftentimes, the higher the barrier for entry to a group, the more people want it. Once in a group, there is inherent pressure to conform to the social norms of its members. The question is how do we create groups that others want to join? Whether it’s recruiting new talent, convincing customers you’re an elite provider, or changing culture, how do we sell exclusiveness and create social norms that are advantageous to our business?

Post Tags