December 4, 2017
During the holidays, companies have the chance to capture loads of new customers. In order to get to the purchase itself, shoppers have to navigate their way through the packaging to get to the product. The “unwrapping” element of this process can enhance—or even hurt—the customer’s perception of a brand. This is why your marketing efforts need to be planned out and executed early.
Here are a few tips to make the most out of your marketing campaign throughout the holiday season:
Develop a Campaign Strategy
Plan out your marketing efforts ahead of time so you don’t get caught in the holiday frenzy. If time is limited, Canva and Adobe Spark are simple yet efficient tools to create social media graphics, and Hootsuite is a great platform that allows you to schedule posts in advance.
Give Your Website a Face-Lift
When brands are trying to figure out which packaging company to choose, for many, the first thing they will do is look at your website. Make sure you have all the correct updated information, add high-definition images, and maybe even decorate your logo with a Santa hat or snowflake.
Donate to a Cause
The holiday season isn’t only about receiving, it’s about giving. This is a great way to help those in need and also get your name out there.
Create a Social Media Plan and Craft Content for Maximum Shares
The holidays are a time to be creative on social media. It’s OK to be weird to stand out, as it’s all about grabbing the attention of your customers. When planning your holiday posts, keep in mind that Facebook, Twitter, and Instagram are visual platforms. Use videos, animated GIFs, Boomerangs, and striking images to grab attention. Pay attention to the dates, and produce holiday-themed content and discounts. Toward the end of the year, customers’ news feeds will be bombarded with an abundance of holiday content. I recommend you use motion to grab attention during the holidays. Use visuals to catch eyes and land a new sale!
Create Holiday DIY Projects Using Corrugated or Carton Board
Create fun DIY projects using your products, and ask people to share them via social media with your hashtag. This is a great way to engage your customers and show that packaging isn’t just a box.
Send Early Holiday Cards
If you plan on sending holiday cards to previous customers or prospects, send them early to stand out!
Decorate Your Office
During the holidays, everyone can be stressed out. Adorn the office
with decorations to show customers your company culture and increase employee satisfaction, which results in a highly accountable, uber-productive environment.
Alyce Ryan is a marketing associate at AICC. She can be reached at 703-836-2422 or aryan@aiccbox.org.
