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Astral Adhesives & Coatings, Inc.

By AICC Staff

January 30, 2023


Astral Elevates Customer Service

2022 Brought Innovative Approaches and Creative Ways to Meet Customer Needs

An increased emphasis on customer service came into focus for Astral Adhesives & Coatings, Inc. throughout 2022. While working to provide custom coatings for clients in the paper and paperboard market during extreme supply chain and distribution obstacles, Astral discovered new ways to meet customer needs.

“Supply chain snarls in the first part of the year were incredibly challenging, but we got creative in sourcing raw materials and made sure our customers were supplied,” said Vikas Singhal, president of Astral Adhesives & Coatings, Inc. “Trying to fill our orders with the limited supplies available gave us a unique opportunity to innovate and think about how to best manage supply and demand, not only for our customers, but for potential new clients who are looking for new and existing products.”

Operating out of two manufacturing facilities centrally located in the United States helped Astral overcome many materials’ supply . This business model offers double the operations capabilities and overlapping inventories, so the company was able to meet customer deadlines complete with the full-service attention to detail they are known for.

“We’ve seen it all in the past two years, from slower shipping times to bearing occasional additional freight costs to ensure there are no disruptions at the customer level,” Singhal added. “We were frequently in a triage mode. But the good news is that we have been able to deliver to our customers. And, through these efforts, we kept receiving even more orders. Our customers had faith in us, and we kept creating new and improved custom solutions so they could run their business.”

Despite the many changes and challenges of 2022, Astral continues to be a leading supplier to the packaging industry.

“As we look ahead to 2023, raw material supply are easing,” Singhal said. “We are in a better position not only to meet the needs of our existing customer base but to also grow our footprint. This is something we had been unable to do because of the severe allocations on raw materials.”

The company is currently working on various new opportunities in the takeout folding carton market. Recyclable and durable products highlight Astral’s multipurpose coating line, changing the way consumers bring home meals and essential food items.

Vikas Singhal