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Digital Printing Technology: A Case Study

By Chris Burdick

May 17, 2024

A custom print solutions company based in Hamilton, Ontario, was seeking the best solution for printing directly onto corrugated board to offer the most up-to-date and efficient solutions to its customers. With a team of designers, innovators, and print and color experts, the Canadian company wanted a solution that would significantly enhance its end-to-end offerings and expand the application possibilities of corrugated print.

Why It Chose Digital Print Technology

According to its president, the company selected a single-pass digital printer to meet these needs. “We chose [digital printing technology] because of the intense color and gloss levels that our customers were looking for,” he explains.

Digital print technology’s accurate imaging capabilities help ensure color consistency for the many brands the company serves so the team can achieve specific Pantones and adhere to brands’ specific color palettes. It enables the company to print directly onto boards at high speeds and with superior quality and productivity. Digital printing technology eliminates the need for printing plates, delivering cost savings as well as reducing waste, and it avoids minimum order quantities (MOQs), making it more accessible and faster than traditional analog litho production methods.

Endless Advantages

The company prints only what each customer needs, at a competitive price, eliminating inventory waste that can occur when MOQs are in place. Digital printing significantly improves the company’s time to market, critical to its customers and in today’s competitive marketplace. “It’s not only a cost discussion but also speed to market,” says the company’s chief operating officer (COO). “We can immediately send a file to our [press] and start printing rather than waiting for a new die or even changes in dies.”

The company can also offer variable data printing, allowing for more personalization and customization—for example, printing the name of an individual recipient on every box. The digital technology also enables the company to produce versioned designs for regional brand activations, seasonal campaigns, sales events for different stores, and more.

“[It] really enables us to really respond to current market trends for our customers,” says the COO. “Also, to create alternative designs for something like regional campaigns or activations. So, it gives some great flexibility for our customers and the ability to enable them to be successful.”

The president adds, “There is significant value in the sheet size we can print. The print width allows us to print club packs and displays. And the gloss level has really competed with the litho space. We’re able to change over a lot of our litho customers.”

Digital printing also uses less water and energy than flexo or litho, the COO explains, and less overall waste. “So, from an environmental perspective, it helps us help our customers to reach their sustainability goals,” he says.

Chris Burdick is sales director of packaging at EFI.

Sidebar: AICC Webinar

Digital Printing on Corrugated Packaging and Its Impact on Carbon Emissions
Thursday, June 13, 2024 | 2:00 p.m. ET
AICC is hosting this webinar that was created with the support of EFI. 

For more information and to register, visit

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