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- Flying High With Purpose – Lessons From John ‘Gucci’ Foley
Flying High With Purpose – Lessons From John ‘Gucci’ Foley
By Gary Brewer
July 3, 2025

For those of you who were lucky enough to join us at the AICC Spring Meeting in early May 2025 in Bonita Springs, Florida, I hope you heard the inspiring message from John “Gucci” Foley, the former lead solo pilot of the U.S. Navy’s elite Blue Angels. The theme of my AICC chairmanship is “Fly the plane. Run your business.” Foley dove in and brought this theme to our meeting in style.
In the high-stakes world of naval aviation, precision, trust, and performance are nonnegotiable. These values aren’t just essential in the cockpit. They’re also the foundation for success in any area of life.
His message was clear: Excellence is a habit, a daily commitment to being just a little better than yesterday. Drawing from years of experience flying at speeds approaching 700 mph just inches apart from his teammates, he emphasized that peak performance starts with mindset. “Glad to be here,” a phrase he used before every flight, is about embracing gratitude as a powerful performance tool, reframing pressure into purpose, and seeing each challenge as an opportunity. He shared stickers of this mantra with the general session audience. I have my sticker on the back of my computer monitor for all to see. Where are you displaying yours?
Foley spoke about the concept of belief. Before you can achieve extraordinary results, you have to believe they are possible. That belief, he says, is what fuels the commitment to preparation, practice, and persistence, whether you’re leading a business or furthering your own personal development.
With belief as a foundation for achievement, Foley added his idea of the “high-performance zone” as the place where clarity, trust, and continuous improvement intersect. High performance is not about being perfect. It’s about being prepared, present, and accountable. It’s about debriefing after every “flight,” celebrating wins, and learning from setbacks.
The best pilots (and business leaders) don’t just fly the plane. They lead the crew, inspire trust among all, and adapt to every situation—building technical skills, creating a team dynamic, demonstrating emotional intelligence, empowering people to do their best work, and always being open to learning lead to high performance.
I was truly honored when Foley shared a challenge coin with me at the close of his remarks. In this military tradition, the challenge coin is recognition of achievement, membership, or affiliation with a certain group. It was a message for me—and all of us—to live with intention and lead with gratitude. Because when we’re fully present, operating with trust, and fueled by purpose, we don’t just perform—we soar.

Gary Brewer
President, Package Crafters and Creative Packaging
AICC Chairman
