Article1 min read Sep 12, 2017Check in on the CheckoffJust over two years ago, the industry joined together to fund a national promotional campaign, Continue reading →
Article2 min read Sep 12, 2017Members in the News — September/October 2017Bennett Packaging is celebrating its 30th anniversary in the corrugated industry this year. Owners Kathy and Continue reading →
Article1 min read Sep 12, 2017Welcome, New Members!Great Northern — Laminations Aaron Sass New Business Development Director 3010 E. Venture Drive Appleton, Continue reading →
Article7 min read Sep 12, 2017Do the Math: Hitting a Home Run with Your Marketing and Sales GoalsIn Michael Lewis’ 2003 book Moneyball and the 2011 film adaptation, the Oakland Athletics were Continue reading →
Article3 min read Sep 12, 2017Optimizing Your Approach to Brand Awareness and Talent AcquisitionCasey Stengel, the legendary manager of the New York Yankees, having retired after winning eight Continue reading →
Article3 min read Sep 12, 2017Safety Knives Not So SafeI want to focus on a common item you see in most packaging plants here Continue reading →
Article5 min read Sep 12, 2017Reading While LeadingWith access to Kindle, Audible, podcasts, and analog books, I am usually reading three books Continue reading →
Article3 min read Sep 12, 2017AICC Launches Education Investor ProgramOn April 1, AICC took the extraordinary step of shifting its lauded online education program Continue reading →
Article8 min read Sep 12, 2017Website Best PracticesHere’s today’s blunt reality: Your business needs an engaging website; it had better be good, Continue reading →
Article4 min read Sep 12, 2017Annual Chair’s Field TripAICC understands the value of bringing together young professionals from around the country. The Emerging Continue reading →
Article8 min read Sep 12, 2017Inside/Out Company BrandingSuccessful company “social branding” captures not just a job or career, but also a lifestyle, Continue reading →
Article2 min read Sep 12, 2017Watching the FedThree years ago, at an AICC regional meeting, I was asked to make a presentation Continue reading →
Article4 min read Sep 12, 2017Analyzing Investments in EquipmentConverting has always been a pretty capital-intensive business, and the latest wave of innovations in Continue reading →
Article3 min read Sep 12, 2017ICPF — A Business OpportunityIf you regularly follow this column, you are aware of a number of ongoing and Continue reading →
Article2 min read Sep 12, 2017Will the Last Independent Leaving Our Industry Please Turn Out the Lights?The billboard pictured here appeared in Seattle in April 1971, during a time known locally Continue reading →
