Article1 min read Sep 12, 2017Check in on the CheckoffJust over two years ago, the industry joined together to fund a national promotional campaign, Continue reading →
Article3 min read Sep 12, 2017Made to MeasureRunning a business without measuring its success is a bit like competing in football without Continue reading →
Article2 min read Sep 12, 2017Catching UpI have been writing this column now for more than 10 years, and what an Continue reading →
Article7 min read Sep 12, 2017Do the Math: Hitting a Home Run with Your Marketing and Sales GoalsIn Michael Lewis’ 2003 book Moneyball and the 2011 film adaptation, the Oakland Athletics were Continue reading →
Article3 min read Sep 12, 2017Optimizing Your Approach to Brand Awareness and Talent AcquisitionCasey Stengel, the legendary manager of the New York Yankees, having retired after winning eight Continue reading →
Article1 min read Sep 12, 2017Welcome, New Members!Great Northern — Laminations Aaron Sass New Business Development Director 3010 E. Venture Drive Appleton, Continue reading →
Article3 min read Sep 12, 2017E-commerce Sales Are Driving Box Demand GrowthSince before the turn of the century, consumer nondurable goods have accounted for more than Continue reading →
Article3 min read Sep 12, 2017AICC Launches Education Investor ProgramOn April 1, AICC took the extraordinary step of shifting its lauded online education program Continue reading →
Article8 min read Sep 12, 2017Website Best PracticesHere’s today’s blunt reality: Your business needs an engaging website; it had better be good, Continue reading →
Article1 min read Sep 12, 2017The New Face of AICC, The Independent Packaging AssociationIn July, AICC launched a new website to offer members greater functionality, including messaging other Continue reading →
Article10 min read Sep 12, 2017The Value of Marketing in the Packaging IndustryToday’s competitive landscape for packaging manufacturers means that they can’t simply let their work speak Continue reading →
Article8 min read Sep 12, 2017Inside/Out Company BrandingSuccessful company “social branding” captures not just a job or career, but also a lifestyle, Continue reading →
Article7 min read Sep 12, 20172017 Print & Packaging Legislative SummitDespite continuing partisan turmoil in Washington, 64 representatives from the printing and paper packaging industries Continue reading →
Article2 min read Sep 12, 2017AgilityI am very excited about my final couple of months as Chair, which included some Continue reading →
Article2 min read Sep 12, 2017Will the Last Independent Leaving Our Industry Please Turn Out the Lights?The billboard pictured here appeared in Seattle in April 1971, during a time known locally Continue reading →
