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- Visual Attention to In-Store Marketing: Secondary Packaging in Brand Awareness
Visual Attention to In-Store Marketing: Secondary Packaging in Brand Awareness
July 4, 2022
This white paper reports on a study conducted by Rehrig Pacific Company and Clemson University to investigate the hypothesis: A unique secondary package design with on-message, brand-building color, and graphics can lift brand awareness and increase purchase intent when integrated into instore marketing campaigns.
Click HERE to view this whitepaper