The Right Path for the Digital Journey

AICC recently completed Digital Technology for Corrugated, a two-part webinar series.

Seventy-four representatives of AICC member companies participated in the free webinar. The first in the series, The Advantages of Digital Technology in the Corrugated Industry, held Sept. 17, focused on insights into the consumer trends driving brand changes and challenges, and on how printer-converters can bring solutions.

Shopper behavior has changed, and packaging needs to do the same. Corrugated is now playing a bigger role than before and is creating some challenges. Digital technologies now bring new capabilities and solutions to these brand challenges. Case studies were used to allow attendees to evaluate their own path forward through these changing times in the corrugated industry.

The final webinar, Moving Into Digital Finishing in Corrugated, held on Nov. 15, explained the benefits in digital finishing for the corrugated market, such as improved box performance, reduced waste, larger profit margins, and the value of customization. Attendees were offered the opportunity to see how corrugated suppliers all over the world are producing boxes with dual use and to get answers to their questions regarding the quality of the final product; were given tips to help their customers lower their shipping costs with digital finishing technology; and were offered affordable, customized solutions that fit their needs.

More information about upcoming webinars and seminars can be found at www.aiccbox.org/calendar. Questions about seminars or webinars and the value a well-trained workforce brings to a company can be directed to Taryn Pyle, director of education and leadership development, at 703-535-1391 or tpyle@aiccbox.org.