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H.B. Fuller

By AICC Staff

January 30, 2023

Your Partner for E-Commerce Packaging Equipment and Tape Solutions

As environmental awareness keeps rising, reducing the overall amount of primary packaging materials and using fewer resources are becoming strong demands of end consumers. The fast-growing business of e-commerce has changed the way we buy, and since a large percentage of purchases arrive at the consumer’s doorstep, companies are looking more at right-size packaging options and expecting the use of more recycled materials. The goal is to reduce their carbon footprint, while ensuring their e-commerce packaging protects the contents and offers excellent customer experience.

H.B. Fuller Earthic™ Water-based Coatings

Reduce the need for plastic mailers and protect paper packaging integrity with H.B. Fuller Earthic™ water-based barrier coatings.

H.B. Fuller Earthic™ 9403P is a polyolefin-free water-based barrier coating innovative solution for fiber-based packaging used to ship goods bought online and shipped directly to consumers. It is heat sealable to itself and to paper, and it can be applied using Mayer rod, gravure/anilox roller, or jet blade, curtain or knife coating at paper mill or packaging maker.

Water-based barrier coatings are an alternative to polyethylene (PE) coatings. PE coatings may prevent packages from being recycled at standard recycling centers.

H.B. Fuller Earthic™ 9403P was formulated by our expert engineers to provide moisture-resistant packaging. Additionally, it can withstand high heat e-commerce packaging shipping environments and protects contents inside e-commerce packaging with as little excess packaging as possible.

Open Sesame® Fiber-based Tear Tape

Reduce dependency on plastic with the industry’s first sustainable fiber-based tear tape. Unlike competitor plastic tapes, global patent-pending Open Sesame® fiber-based tear tapes recycle directly with the board and add high-quality usable fiber to the recycling stream in support of the circular economy.

Open Sesame® fiber-based tear tape averages over 99% fiber yield during the old corrugated container (OCC) repulping process and supports a mono-material recycling stream. It contains no synthetic fibers and is made from sustainably sourced, fresh, wood-based fibers (certified by Forest Stewardship Council).

Eliminate plastic film tape from e-commerce packaging and help us create a plastic-free world. Open Sesame® fiber-based tear tapes eliminate the plastic film used in standard tear tapes. This breakthrough solution is a crucial component in meeting plastic-free packaging goals.

Sesame® Dry End Splicing

Sesame® Dry End Splicing Assembly is especially suitable for e-commerce packaging because dry end PSA opening tear tapes are used for easy frustration-free opening of mailers, bags, and boxes received via online orders. This new H.B. Fuller equipment is designed for easy roll-to-roll splicing with the Sesame® PSA tape to eliminate corrugator downtime due to roll changes and help manufacturers improve productivity and respond to the growing need of an efficient supply chain for e-commerce packaging. The system is designed, built, and installed by H.B. Fuller expert engineers who have intimate knowledge of equipment setup to maximize productivity with Sesame® tapes.

In summary, the Sesame® Dry End Splicing allows manufacturers to:

  • Efficiently run tape with roll-to-roll splicing
  • Increase corrugator uptime to meet aggressive e-commerce demand
  • Save money in corrugated board waste and in butt roll waste
  • Meet OEE (Overall Equipment Effectiveness) goals

H.B. Fuller focuses on developing sustainable adhesives, adhesive coated tapes and equipment for the growing e-commerce packaging market. For more information, visit

Sesame®, Open Sesame®, and Earthic™ are trademarks of H.B. Fuller company (“H.B. Fuller”) or an affiliated company of H.B. Fuller.


Tania Montesi

Global E-Commerce Business Development Manager