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Thwarting the Counterfeiters: Protecting Your Brand`s Revenue, Reputation and Customers

October 13, 2022

It’s no secret that counterfeit products cost the economy trillions a year. When a shopper purchases a fake unknowingly, they don’t think fake, they think the brand has lowered its standards and will abandon that brand—possibly forever. Fortunately, packaging designers, printers, converters, and manufacturers know that packaging is a brand’s first line of defense. This session teaches you how to educate your clients—brands—how to protect not only their reputation, revenue, and brand equity but also their customers. Using a range of examples, the strategies discussed for both retail and e-Commerce applications can be implemented on any type of packaging—from corrugated to labels and folding cartons.

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