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Creating Virtual Relational Capital to Drive Sales Results

July 5, 2022

Most people understand that the strength of their relationships is critical to achieving their goals each year. The challenge is in transforming the ad hoc relationship-building approach that most salespeople use into a simple, repeatable process for turning acquaintances into respected advisor relationships.

Based on the book, Business Relationships That Last, Sales Representatives and Managers will learn:

– Application of the key relational capital concepts

– Ways to prioritize, measure, and advance key business relationships

– How to create “competitor-proof” customer experiences

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